How We Share Your Story:
Digital Advertising Services
Discovery
Meta OR Google Ads
- Established Meta Ads Account or Google Ads Account set up
- 1-2 campaigns with up to 4 ads total
- Custom Audience Profile (deliverable we create together)
- Conversion Tracking set up (Meta Pixel or Google Tag Manager/G4/etc.)
- Performance Monitoring
- Ad fatigue monitoring
- Creative Asset Refresh
- Campaign Management that keeps ads running
- Monthly Performance Report
- Ad Spend Report
- Total Ad Spend
- Spend by Campaign Objective
- Average Daily Spend
- Campaign Objective Performance Report
- Tracking cost-per-result based on campaign objective
- Ad Spend Report
Essentials
Meta + Google Ads
- Everything in Discovery Plus:
- Meta Ads and Google Ads
- 1-4 campaigns with up to 6 ads total across both platforms
- Budget Allocation Strategy (Best practices for adjusting budget between Meta and Google based on results)
- Audience and Keyword Optimization for Campaign Improvement
- Extensive Campaign Optimization by Campaign Objective
- Monthly Performance Report
- Everything in Discovery plus
- Cross-Platform Breakdown
- Comparison of Meta and Google Ad Spend
- Funnel Metrics Report
- Impressions → Clicks → Landing Page Visits → Conversions
- Creative Performance Breakdown
- Overall Campaign Summary
Signature
Meta + Google Ads
- Everything in Essentials Plus:
- 1-6 campaigns with up to 10 ads total across both platforms
- Retargeting Campaign (A separate, additional campaign that specifically retargets people who visited the landing page but didn’t convert)
- A/B Testing
- Audience
- Ads/Creative Assets (photos, videos, captions)
- Offers/Promotions
- Detailed Monthly Performance Report
- Everything in Essentials Plus
- Retargeting Strategy Report
- Number of people retargeted
- Number of conversions after being retargeted
- Cost-per-Retargeted Conversion
- A/B Testing Results Summary
- Individual Ad Report
Creative Media & Graphic Design Services
Creative Media & Content Design
Graphic Design
Print Materials
Video Creation & Editing
Social Media Content – Paid & Organic
Promotional Materials
Digital Campaign Graphics
Copywriting & Voice Development


Branding Services
Branding
Logo Creation or Refresh
A logo is responsible for your brand’s recognition and impacts your brand’s identity.
Whether you want to create something completely new or refresh the foundation of your current logo, we want to partner with you to create a logo that embodies your vision and communicates your story.
Brand Style Guide
A brand style guide is a fantastic way to maintain brand consistency and uniformity. It unites your entire team and community to one mission and one identity that strengthens every aspect of your brand.
- Core Values
- Logo Guidelines
- Color Palette
- Typography
- Messaging and Storytelling
- Image and Graphic Design Guidelines
- Print Materials (brochures, handouts, business cards, etc.)
- Requested Mock-Ups (Digital, Print, Ads)
- Organization’s History & Identity Page

